I don’t know about you, but when I hear the word “budget” said about a product or service, I usually think of compromise or an experience that is less-than in some way.
Take, for example, a “budget” airline:
- You pay for your seat assignment;
- You pay to check a bag; and
- You might even pay for the very basic privilege of having an agent print your boarding pass for you at check-in. (You can’t make this stuff up!)
Besides being a shameful…