Apple has today invited the press to a special event on March 25 at Steve Jobs Theater in Cupertino.
Apple officially announced the event with the tagline “It’s show time”, which would appear to confirm that the rumours are correct, and that the focus of the event will be on Apple's long-anticipated original content video service.
In it's round-up of what's already known about the video service, 9to5Mac offers some information on the content we should expect:
Apple has signed dozens of TV shows and movies for its streaming video service. The shows range from sci-fi to comedy to drama and include star-studded casts.
While Netflix original content is notorious for being unapologetically raunchy, Apple is taking a different approach. A pair of reports from Bloomberg and The Wall Street Journal have outlined Apple’s aversion to adult language, violence, and nudity in its TV shows.
According to The WSJ, of the shows Apple is producing, “only a few” will veer into TV-MA territory. Bloomberg, meanwhile, says that Apple wants its TV shows to be “suitable for an Apple Store” and is focusing on “comedies and emotional dramas” similar to what you might see on NBC.
It is also likely that the March 25 event will see the launch of a magazines and news subscription service, with 9to5Mac saying:
Apple has reportedly been working with both magazine and newspaper publishers to secure content for a subscription version of the Apple News app, and 9to5Mac has discovered assets for Apple News Magazines and more.
Magazine publishers are reportedly happier with the proposed revenue split than news organizations, however, so there’s still a big question about which publications will be included in Apple’s service. We also don’t yet know how Apple will price and present the paid version of Apple News. Bundled or standalone only?
Some rumours have hinted that Apple is working on a gaming subscription service. But, if true, it's likely that this may not be ready for ‘prime time’ just yet.
What is more likely, is that Apple will seek to entice people to its new services by offering one or more bundle options, which could allow users to bundle new services with Apple's iPhone Upgrade Program, AppleCare, Apple Music, and additional iCloud storage.
As for hardware, the products occasionally being mentioned as possible for the March 25 event are a minor refresh for the 9.7-inch iPad, a upgraded iPad Mini, the long-awaited AirPower charging pad, second generation AirPods, and the possibility of a new iPod touch. However, as none of these are particularly notable, it's possible that Apple may announce any new hardware via press releases rather than on stage on March 25.
As always, we would love to hear what you are expecting or hoping that Apple will announce at this event. Let us know by posting a comment below.