Announcing an Update to AppleVis' Policy on Profanity in User Content

By AppleVis, 13 January, 2026

Member of the AppleVis Editorial Team

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Dear AppleVis Community,

We wanted to take a moment to share an update to our Forum Guidelines surrounding the use of profanity on AppleVis. As of today (01/13/2026), we have made the following change:

  • While discouraged, limited use of mild profanity—defined as non-sexual, non-graphic language generally considered acceptable for a broad audience—may be permitted when used sparingly for emphasis or expression. Such language must not be used to harass, intimidate, demean, or degrade any individual or group. Profanity that is strong, sexualized, hate-based, or graphic is strictly prohibited, regardless of intent or context. Determinations regarding what constitutes ā€œmildā€ versus ā€œstrongā€ profanity are made at the sole discretion of the AppleVis Editorial Team and will be evaluated on a case-by-case basis in accordance with this policy.

If you have any questions, please feel free to post a comment below or email us using our Contact Form.

Thanks,

The AppleVis Editorial Team

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Comments

By Singer Girl on Tuesday, January 13, 2026 - 23:05

I think this is a good decision. We have people have a lot of different ages that use this website so I like to keep it welcoming to everybody. I think this is a good decision. I think you guys are doing amazing. Keeping up with everything with this website. I’m really happy that we still have it.

By Bruce Harrell on Tuesday, January 13, 2026 - 23:41

But there are problems, such as, exactly what words fall within and outside your definitions, such as your definition of profanity? Or the ultimate conclusion concerning the speakerā€˜s intent. For example, the term ā€œDoodoo headā€ could be a term of friendly endearment, or it could be a put down. On the other hand, ā€œstupid Doodoo headā€œ move further towards an intent, which is not friendly or endearing.

And then there is context or circumstantial attenuation of circumstances or whatever you want to call it. For example, I might address Brian as a stupid Doodoo head, but my use of these words simply means that I like Brian. On the other hand, I could address X (whose name shall remain anonymous/unknown), and intend something entirely different. How is Apple is to judge such things?

By InfoRover on Tuesday, January 13, 2026 - 23:59

I'd really appreciate more clarity on this. I think saying: "at the discretion of the editorial team", is quite wooly and unhelpful I'm afraid.
As an example, the word"bloody", in my part of the world, the UK, is quite a standard word. It's not profanity and it's quite mild and well used. However, I had a post I wrote recommended to change the word.
Another example is using "hell", to some that is not a problem at all, to others, it is. I therefore think we need more clear guidelines as to what we are and are not allowed to say.
We can obviously all agree that certain words should not be said, but how about the words like "bloody" and "hell", which are more in that grey area.
This is just my ramblings. I think the editorial and mod teams do an amazing job and I'm sure all of us would echo that sentiment. In this case though, more solid guidelines would be appreciated.

By Panais on Wednesday, January 14, 2026 - 00:15

a case by Case evaluation is exactly that. every f…ing case will be evaluated individually. 😊
Can’t get more clear than that in my humble opinion. Just dip your tongue in your brain before speaking and all will be good.

By DJ on Wednesday, January 14, 2026 - 00:23

Do people really need clarification on what is acceptable and what is not, when all that is required is a little tact.

By AppleVis on Wednesday, January 14, 2026 - 00:34

Member of the AppleVis Editorial Team

Hi InfoRover,

While it would be difficult to make an exhaustive list of words that are and are not allowed, under our new policy, both of the words you gave as examples would be permitted so long as they are not directed at another person or group. This is in contrast to our previous policy, where no profanity whatsoever was allowed. Stronger profanity, for example the F-bomb, is prohibited.

By InfoRover on Wednesday, January 14, 2026 - 00:42

With respect, this is exactly the issue being raised.

ā€œCase by caseā€ may be clear from a moderation perspective, but it isn’t clear from a user perspective — especially in an international community where everyday language differs.

Also, you’ve just used ā€œf…ingā€ in a thread about acceptable language. If that’s fine, then the boundary clearly isn’t as obvious as you’re suggesting. "F...ing", is rather strong and it's not like we don't all know what you're saying. Surely this in itself goes against the guidelines?
It's almost like... We need more clear guidelines... So we don't have to keep guessing...

By Igna Triay on Wednesday, January 14, 2026 - 01:00

so this was said
While it would be difficult to make an exhaustive list of words that are and are not allowed, under our new policy, both of the words you gave as examples would be permitted so long as they are not directed at another person or group. This is in contrast to our previous policy, where no profanity whatsoever was allowed.
But then,
Stronger profanity, for example the F-bomb, is prohibited.
So, is it allowed or not.
It would depend if you ask me. Its one thing to say something like,
And to make it clear? These are examples.
I'm so fucking done with this bug.
That, the way I read it, is allowed, or if its not; it should be; again on a case by case basis, intent, etc.
Versus saying say, and again, example,
X user is a fucking... Whatever.
That second one isn't allowed. Am i reading that correctly? This is quite vague.

By AppleVis on Wednesday, January 14, 2026 - 01:17

Member of the AppleVis Editorial Team

We are committed to finding that balance and figuring this out with the community. We realized that what we were previously doing wasn't working, and that a change was necessary. There will always be edge-cases and situations where an individualized decision will need to be made, as is true in any type of content moderation. Based on the types of language we have been seeing on our site in the recent past that we were previously flagging, we believe it is likely that a majority of the words people were using in their posts would be allowed under our new policy.

As it relates to the F-word in the examples provided above, the F-word and similar stronger language is not permitted.

By Holger Fiallo on Wednesday, January 14, 2026 - 01:34

When you use volgarity to express yourself, you already lost the discussion or argument. Long live cats.

By Holger Fiallo on Wednesday, January 14, 2026 - 01:34

OK, same thing. Long live cats.

By Igna Triay on Wednesday, January 14, 2026 - 01:49

Not true. When profanity is used, it doesn’t mean one loses a discussion. Now. Using profanity against someone? Yes, you lose a discussion right there, but as is? No. Bad words how you put it, can also be used as say, shock, etc. I.e, saying something like say, hell if something shocks you wouldn't make one lose the discussion. Saying however, go to hell? Yeah that does make one lose the discussion, but there's a huge difference between both examples.

By Gar on Wednesday, January 14, 2026 - 02:02

Holger,
While I understand the sentiment you're expressing here, your statement makes it sound as if there is something to be won. While debates may happen here from time to time, this is an online forum, not a debate club. We all want the same thing, we are not here to argue perspectives. I would point out though that there is a difference between being vulgar (writing tasteless content), and swearing for emphasis.
For those of you who are struggling to figure out what kind of language is acceptable in what circumstances, I would suggest asking yourself these questions, which I have touched on in previous posts about this topic.
1. Is what I'm saying directed at a specific person, or am I saying it in a way that's related to my own perceptions/experiences?
To add to the example that has already been presented. "I'm really frustrated with this damn voiceover bug," would be totally fine, as it relates to something you are experiencing. "You're not doing the right damn thing if you can't reproduce this bug yourself," is not, as this statement is directed at another individual and could be seen as an insult and an attack.
2. Would this be allowed on TV/radio?
If the word that comes to mind is not something that would be allowed to be broadcast commonly on TV/radio, then it probably isn't allowed here. As I suggested to the team before, a good approach might be to pick a TV/film rating which reflects the general level of language that the Applevis team is willing to allow here.
To the team themselves, I realize this topic has been, and probably will continue to be, a source of disagreement with some. But I think the fact that this policy has been put in place can have a positive impact in the long run, so long as people are responsible with their language. I am happy to help with this transition in any way I can, and will certainly flag any instances which go against the spirit of the supportive community we are trying to foster here. Thank you.

By Michael Hansen on Wednesday, January 14, 2026 - 02:24

Member of the AppleVis Editorial Team

Gar, this is exactly that balance we are trying to strike. Well done on an articulate explanation that could only come from someone who has not been entrenched in trying to figure these things out on the regular for the past month.

As it relates to the TV rating example, we did discuss the idea of using PG-13 as a good baseline for what to recommend to people inquiring about what is appropriate and what is not. The problem we came up against is that PG-13 is a US-only thing, and thus not the best example for an international audience. I appreciate the suggestion and the thought behind it, though!

By Gar on Wednesday, January 14, 2026 - 02:49

Hi Michael,
I appreciate the recognition, and the challenges the team faced in trying to come up with a standard. I would suggest that a lesser known standard might be better than leaving people in the dark though. If not adopting it, the team could at least use it as a reference point for establishing/enhancing a community code of conduct around acceptable language, then posting that to the website somewhere. I recognize this might take some time and effort to see through, and am once again happy to help where I can if needed.
I would also suggest that PG-13 might be better known than you think. United States media is hardly confined to the United States. It is hosted on platforms like YouTube (which granted doesn't operate the same way as cable television), streaming services, which do have to classify programming in some way, etc. I am happy to hear from other perspectives though, in case I'm wrong!
Thanks for all the work you do.

By Maldalain on Wednesday, January 14, 2026 - 03:55

Sorry, but I genuinely don’t see why we can’t simply do without profanity altogether. I don’t understand why defining what counts as profanity has become such a major issue. Using clean, respectful language is not difficult. Honestly, I prefer the previous approach: AppleVis should return to the earlier policy where profanity wasn’t tolerated at all. Some people are turning a very simple matter into an unnecessary problem.