In an annual meeting of shareholders notice and proxy statement filed this week with the U.S. Securities and Exchange Commission (SEC), Apple says that beginning in 2021 a new “environmental, social, and governance modifier” will be used to increase or decrease bonus payouts to its executives by up to 10% based on an evaluation of their’ performance with respect to the company's six core values: accessibility, education, environment, inclusion and diversity, privacy and security, and supplier responsibility.
According to the filing, Apple's values reflect the company's “commitment to leave the world better than we found it and to create powerful tools for others to do the same.”
The filing also reaffirms Apple's belief that accessibility is a human right and technology should be accessible to everyone:
Our products are powerful and affordable assistive devices, with built-in accessibility features such as VoiceOver, Voice Control, and support for Made for iPhone hearing aids. New features, such as Sound Recognition, Back Tap, and People Detection, continue Apple’s mission to make our technology customizable to the diverse needs of all our users.
Although Apple does not detail how it will evaluate executive's performance with respect to accessibility and the company's other core values, having accessibility incorporated in the annual cash incentive program should provide an additional reason—and incentive—for it to be a priority in considerations and decision making in the future.