Purify: Block Ads and Tracking

Last modified
Sunday, January 20, 2019
Member of the AppleVis Editorial Team

Description of App

Browse in Peace™ with the simplest, fastest premium native blocker for Safari on iOS.

No ads, no tracking. Purify works seamlessly with Safari — right out of the box.

Here's why you'll love Purify:

• Instantly make your browsing up to 2x FASTER

• Reduce your data consumption on Cellular & Wi-Fi by up to 50%

• Browse the web clutter-free — restore precious screen space taken up by junk

• Ultimate privacy: Purify never intercepts or sees any of your traffic

... PLUS best-in-class, high-quality support. It doesn't get any better.

Purify is a content blocker for Safari that blocks ads, tracking, and more. Purify's engine is professionally hand-crafted to optimize your browsing experience.
With free regular updates, all users receive the best and latest of Purify.

Purify uses meticulously-designed lists, made specifically for mobile Safari — it doesn't reuse desktop lists.

Whitelisting with Purify is effortless — just a tap from within Safari.

Unlock powerful blocking options with unprecedented ease — you can easily choose to block:

• scripts
• custom fonts
• images

... and gain even more speed and data-usage benefits.

Take full control of your browsing experience now with Purify.

Some comments from early users:

— "Really makes mobile browsing great again."
— "Love the simple experience."
— "Take advantage of the much much better browsing experience."
— "Installation was seamless... all ads are blocked and performance is stellar."



Free or Paid


Apple Watch Support


iOS Version


Device(s) App Was Tested On


Accessibility Comments

Everything is very accessible and easy to use.

VoiceOver Performance

VoiceOver reads all page elements.

Button Labeling

All buttons are clearly labeled.


The app is fully accessible with VoiceOver and is easy to navigate and use.

Other Comments

At this time of writing there has been a slew of ad blockers to try out for free and paid. At first I had love Purify and was my go to ad blocker. However, something has recently come along which I love better. So give the Adguard - Adblock and Privacy Protection for the Web a look at. It offers more in terms of what you like to block and plus it is free.

Remember that you will need to turn on Purify after you install it for the first time. To activate Purify you just need to the following steps:

1. Go to the Apple Settings
2. Go to the Safari button and double tap on that
3. Find the Content Blocker button and double tap on this
4. Now Enable Purify

This will now active Purify to work with your Safari.

NOTE: Be aware that some site may actually block you from seeing the site if it detects that you are blocking ads on their site. They do this because they
make money from those ads and feel they will lose money.

Happy Surfing!

Developer's Twitter Username



6 people have recommended this app

Most recently recommended by Ka Yat Li 2 years 8 months ago



Submitted by sockhopsinger on Friday, September 18, 2015

How does this compare to Peace, the one you did a podcast on earlier? Thanks.

Submitted by AnonyMouse on Friday, September 18, 2015

Member of the AppleVis Editorial Team

Hello sockhopsinger,

Sadly, the developer had a change of heart about the Peace app and it was removed permantely from the Apple AppStore. It is now forever gone and will never be coming back. Oddly, I have never seen anybody do this before where they had released it and got rave reviews to only retract in what he made.

So with that. I had tried the Purify bealong with Peace when I was testing the different blockers. This was a close second. Which in turn is the top choice for me. Although, there were some really good features with in Peace but this was the next best thing that was a better fit. It also has recieved really good ratings by many sources as being the best.

Submitted by themusicman08 on Monday, September 21, 2015

Ok. Why not make two versions of the app? One version for the iPod touch, and another for the iPhone? I wanted to get this and support the developer and unfortunately, it's not compatible.

Submitted by sockhopsinger on Monday, September 21, 2015

@themusicman08 did you update your iPod Touch to iOS9? I don't actually have an iPod, so I am only assuming this is possible. If not, there's your answer as I imagine this is probably only compatible with iOS9 since it is the first OS, to my knowledge, to support ad blocking software.

@AnonyMouse, that is a pity to hear about the Peace ad blocker. Very strange, as you said.

Submitted by AnonyMouse on Tuesday, September 22, 2015

Member of the AppleVis Editorial Team

What's New in Version 1.0.1

Thank you for using Purify!

If you're enjoying Purify, please don't forget to leave a rating here on the App Store! It helps immensely. In this update:

* Improved block list — even better page load performance, and improved experience on several websites.
* Refined tutorial videos.
* Fix crash that occurred in some circumstances when editing the whitelist.

We appreciate all your reports — they're a crucial component of refining Purify! Keep enjoying the #PurifyEffect.

Submitted by Holger Fiallo on Tuesday, September 22, 2015

Just got it yesterday. So far works well.

Submitted by Ka Yat Li on Thursday, September 24, 2015

I noticed that when I had Purify block fonts, Voiceover became sluggish. Blocking other things seem to be fine. They don't affect Voiceover.

Submitted by Mike Freeman on Thursday, September 24, 2015

I haven't upgraded to iOS 9 yet but, nice as something like Purify might seem, I'd worry that since I don't know its algorithms for blocking things, I might be inadvertently missing something I'd like to see. I'm wary of *all* programs/apps that do my thinking for me and do not allow me to customize filtering.
Not saying anyone else is wrong; just wondering.

Submitted by sockhopsinger on Thursday, September 24, 2015

My understanding is that you can make it so it doesn't block certain websites.

Submitted by Holger Fiallo on Thursday, September 24, 2015

Suggest for those who are concern check the podcast on purify.

Submitted by JDawg on Friday, September 25, 2015

Club AppleVis Member

Have apps for blocking ads in safari and web browsers, but is there anything similar that will block ads in apps as well?

Submitted by AnonyMouse on Saturday, October 24, 2015

Member of the AppleVis Editorial Team

What's New in Version 1.2

Thanks for using Purify! In this update:

• Site Insight: Purify now updates the intelligence driving its blocking automatically in the background! It’s seamless, battery-efficient, and you’ll
get the latest and most refined of Purify.
• Improved VoiceOver support to help users with visual impairments.
• Add ability to optionally send a comment when reporting a page.
• Fixes to many websites.
• Other refinements and bug fixes.

We hope you like these new improvements to Purify.

Submitted by KE7ZUM on Saturday, October 24, 2015

I'm just letting people know the sale for the app is expired. I'll still get the app though. I don't often go in to safari but the times I do I think this will help.

Submitted by KE7ZUM on Sunday, October 25, 2015

I just tried again. I bought the app and think it was pulled. I got this.

There was a problem downloading “Purify Blocker: No Ads. No Tracking. Lightning-Fast Safari.”.
The URL “http://a1089.phobos.apple.com/us/r30/Purple6/v4/19/78/da/1978da49-e558-fa56-c8d4-6ee2350cd1cc/pre-thinned2716257672427838310.lc.3871680027113764.VGPBYTEAXMOOU.signed.dpkg.ipa” could not be found on the server.
Then the ok button. Can someone else from the us confirm this? If so I just waisted $1.99.

Submitted by AnonyMouse on Sunday, October 25, 2015

Member of the AppleVis Editorial Team

That is odd. I can say for sure it is still available in the AppStore and the link above in the App Entry still works just fine as of today and in the States.

Submitted by KE7ZUM on Sunday, October 25, 2015

Yeah that's the odd thing. It appears you can purchase it but it won't download. The sale also expired but I think I pointed that out. I mean can someone verify who has not bought the app yet if it can be downloaded? That's where the problem lays.. I would not know why the app dead links like that.

Update. I just contacted the developer, so we'll see if there are any fixes to this issue.

Submitted by KE7ZUM on Monday, October 26, 2015

Here's the odd thing. The mac kept failing all day yesterday at the download with that error. The odd thign is this. I managed to download fine using ios. I cannot and will not try and explain that one but I now have it set up and enabled. We'll see if it makes my browsing experience faster in safari.

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