Purify: Block Ads and Tracking

Member of the AppleVis Editorial Team


Description of App: 

Browse in Peace™ with the simplest, fastest premium native blocker for Safari on iOS.

No ads, no tracking. Purify works seamlessly with Safari — right out of the box.

Here's why you'll love Purify:

• Instantly make your browsing up to 2x FASTER

• Reduce your data consumption on Cellular & Wi-Fi by up to 50%

• Browse the web clutter-free — restore precious screen space taken up by junk

• Ultimate privacy: Purify never intercepts or sees any of your traffic

... PLUS best-in-class, high-quality support. It doesn't get any better.

Purify is a content blocker for Safari that blocks ads, tracking, and more. Purify's engine is professionally hand-crafted to optimize your browsing experience.
With free regular updates, all users receive the best and latest of Purify.

Purify uses meticulously-designed lists, made specifically for mobile Safari — it doesn't reuse desktop lists.

Whitelisting with Purify is effortless — just a tap from within Safari.

Unlock powerful blocking options with unprecedented ease — you can easily choose to block:

• scripts
• custom fonts
• images

... and gain even more speed and data-usage benefits.

Take full control of your browsing experience now with Purify.

Some comments from early users:

— "Really makes mobile browsing great again."
— "Love the simple experience."
— "Take advantage of the much much better browsing experience."
— "Installation was seamless... all ads are blocked and performance is stellar."

Apple Watch Support: 




Free or Paid: 


Device(s) App Was Tested On: 


iOS Version: 


Accessibility Comments: 

Everything is very accessible and easy to use.

VoiceOver Performance: 

VoiceOver reads all page elements.

Button Labeling: 

All buttons are clearly labeled.


The app is fully accessible with VoiceOver and is easy to navigate and use.

Other Comments: 

At this time of writing there has been a slew of ad blockers to try out for free and paid. At first I had love Purify and was my go to ad blocker. However, something has recently come along which I love better. So give the Adguard - Adblock and Privacy Protection for the Web a look at. It offers more in terms of what you like to block and plus it is free.

Remember that you will need to turn on Purify after you install it for the first time. To activate Purify you just need to the following steps:

1. Go to the Apple Settings
2. Go to the Safari button and double tap on that
3. Find the Content Blocker button and double tap on this
4. Now Enable Purify

This will now active Purify to work with your Safari.

NOTE: Be aware that some site may actually block you from seeing the site if it detects that you are blocking ads on their site. They do this because they
make money from those ads and feel they will lose money.

Happy Surfing!

Developer's Twitter Username: